Tastes as good as it looks
Brand Identity + Web + Packaging Design
Karm’s Treats specializes in satisfying your sweet tooth from chocolate-covered strawberries to candied apples. Each order is handcrafted, made with the freshest and finest ingredients.
Karm’s Treats mission is to make special occasions as sweet as possible. The owner wanted an illustration of her daughter to serve as the logo. They wanted an e-commerce website that allows customers their past work, purchase treats, or make a custom request for specialty treats. They wanted packaging to enhance overall brand cohesiveness and awareness.
We worked directly with Karm’s Treats owner. Our process included presentations, sit-downs and interviews to get a sense of how we can understand and execute their goals. Since the business has the owner’s toddler as the logo, our approach was to create a fun and playful tone. We designed all of their marketing materials, worked with the owner to identify suitable vendors for printing and delivery.
We created an illustration and text logo. We created their business cards, website, packaging labels, aprons and canvas tote bags. Karm’s Treats was very happy with the results and were able to raise awareness for their treats online and when they hand deliver the items.
Art Direction + Design