Tastes as good as it looks

Brand Identity + Web + Packaging Design

Karm’s Treats specializes in satisfying your sweet tooth from chocolate-covered strawberries to candied apples. Each order is handcrafted, made with the freshest and finest ingredients.

The Challenge

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Karm’s Treats mission is to make special occasions as sweet as possible. The owner wanted an illustration of her daughter to serve as the logo. They wanted an e-commerce website that allows customers their past work, purchase treats, or make a custom request for specialty treats. They wanted packaging to enhance overall brand cohesiveness and awareness.

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Our Approach

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We worked directly with Karm’s Treats owner. Our process included presentations, sit-downs and interviews to get a sense of how we can understand and execute their goals. Since the business has the owner’s toddler as the logo, our approach was to create a fun and playful tone. We designed all of their marketing materials, worked with the owner to identify suitable vendors for printing and delivery.

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The Outcome

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We created an illustration and text logo. We created their business cards, website, packaging labels, aprons and canvas tote bags. Karm’s Treats was very happy with the results and were able to raise awareness for their treats online and when they hand deliver the items.

Client / 

Karm's Treats

Role / 

Art Direction + Design

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Services / 

Illustration

Logo

Business Cards

Packaging Labels

Apron

Coffee Mug

Tote Bag

Tin

Social

Website