Experience something refreshing
Brand Identity + Packaging Design
LAMINT Beauty Studio is a one stop exhale to all of your beauty needs. Our team of professionals offers an extensive list of services including but not limited to body waxing, chemical peels, mink lash extensions, and microblading. Our main objective is to enhance one's outer beauty while channeling their inner peace. Lala's sweet aroma and serene ambiance create an intimate environment of being. Come indulge in all things beauty!
LaMint Beauty Studio
Art Direction + Design
LAMINT Beauty Studio’s mission is to enhance one’s outer beauty while channeling their inner peace. They wanted to create a visual identity for their brick and mortar location in Fairburn, GA, that conveyed a sweet yet serene ambiance for an intimate environment of being. We were tasked to create a look for business cards, door hangers, loyalty cards, and a brochure.
We used their existing logo and brand colors in a soft and calming tone. Our aim was to make customers feel relaxed but also trust that they are being serviced by a group of professionals. All door hangers were distributed throughout the local South Fulton area, while the business cards, loyalty cards, and brochures were on display at the cash wrap for customers as a takeaway. Coffee cups were for customers as they wait to be serviced and the shopping bags were given when customers purchased merchandise.
The materials were very well received by the owner and their staff. They were such a huge success in the first phase of the marketing campaign that they had to double back and make an even larger print order. The studio was able to cross-promote these marketing initiatives, which led to increased revenue and customer loyalty.