Encourage, Empower, Equip 

Brand Identity 

Education for Equality is a high-quality, urban-focused professional development company serving the Detroit area. Offering expert education services based on research practice.

Client / 

Education for Equity

Role / 

Art Direction + Design + Print Production

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Services / 

Illustration

Logo

Business Cards

Post Card

Notebook

The Challenge

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Education for Equity engaged us to create engaging marketing collateral for their Empower campaign. Their goal was to educate school and teacher coaching programs with professional development sessions, data science and strategic data planning programs.

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Our Approach

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We used print advertisement as a deliverable because the owner wanted to conduct one-on-one informational sessions in the classrooms, and she asked for something to leave behind. The logo depicts the skyline of downtown Detroit, MI, which is the area that her business serves.

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The Outcome

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The campaign educated the audience about Education for Equity and what they offer. We succeeded in helping the owner secure several professional development sessions for schools/teachers.