Connecting libraries to learning and learners to libraries
Print + Web + Digital
Gale is an educational publishing company based in Farmington Hills, Michigan, which is a division of Cengage. Gale is a global leader in education, learning, and research resources online. They provide a vast digital archive of research databases, reference books (both eBook and print), and more. Gale is active in research and educational publishing for public, academic, and school libraries, and businesses.
Gale, A Cengage Company
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We were tasked to bring awareness to Gale’s post-sales support’s existing suite of materials, so they could use it to engage the end users - public patrons, K12 students and academic students. The goal was to improve resource discovery, increase the amount of promotional materials and make it easy to reach new learners.
We worked very closely with the Director of Customer Engagement to identify & create marketing materials that would both educate and empower Gale’s target audiences of public, academic and school librarians. We held in-person brainstorming sessions, client phone calls with Gale’s post-sale and marketing teams and educated them on how to optimize the suite of deliverables.
Gale was very pleased with the results delivered. We positioned the client to be able to deliver exceptionally on the engagement from a creative lens. The client appreciated our professionalism and expertise during the entire two years we worked with them.