THE CLIENT: The Charleston Merchant’s Association, Charleston, Oregon

The Concept: Develop a fresh, engaging marketing campaign centered around the annual Charleston Seafood Festival to increase visitor traffic to Charleston, Oregon, and stimulate local tourism during the slower seasons.

The Result: A two-week campaign aimed to increase off-season visitor numbers, enhance local business visibility, and establish the Seafood Festival as a signature event that anchors Charleston’s year-round tourism efforts.